Privacy Policy

1. Introduction

We take your privacy seriously and are committed to safeguarding your personal information at Springfield Properties (which term includes all parent, subsidiaries, affiliates, group companies, partners, and agents of Springfield Properties) referred to as (“Company”, “we”, “us”, or “Springfield”). We value you as our customer, respect your privacy, and are committed to protecting it through our compliance with this policy.

This policy describes the sources of your personal information that we may collect from you or that you may provide to us, our purposes for collecting and processing your information, and our practices for collecting, using, maintaining, retaining, protecting, and disclosing that information.

2. Consent to Data Processing

By visiting or using Springfield Properties’ websites and any Springfield mobile applications, visitors and customers (users) confirm that they have reviewed this Policy (“Consent”), understand its contents, acknowledge and accept all terms outlined herein, and understand how their information is collected and handled by Springfield Properties.

If you do not agree with Springfield Properties’ policies and practices, please do not use our websites or mobile applications.

3. Sources of Personal Data

The sources of your personal data collected (collectively referred to as “Platforms” in this policy) may include, without limitation, the following:

• Springfield Properties websites: websites operated under our own domains and social media networks such as Facebook, Instagram, LinkedIn, etc.
• Emails, messaging services, and electronic communications: including emails, text messages, or WhatsApp interactions between you and Springfield.
• Mobile applications: smartphone applications created and operated by Springfield Properties or our partners.
• Customer service communications: phone calls, chatbots, emails, and WhatsApp conversations with our service teams.
• Online/offline registration forms: printed or digital registration, surveys, contests, events, and promotional stands.
• Advertising interactions: including engagement with our or our partners’ advertisements on our websites and apps.
• Data we create: information derived when you avail our services.
• Data from other sources: including social media, market research agencies, Springfield’s third-party sales agents, brokers, promotional partners, government entities, or public records.
• Springfield Partnership Programs: registration details and transaction history associated with our programs.

We may also automatically collect data such as browser type, IP address, operating system, pages visited, time spent, and cookies for analytics and performance purposes. You can manage cookies through your browser settings.

4. Information We Collect From You

To provide our services, we may process various categories of personal data including but not limited to:

• Contact details: address, phone number, email, and emergency contact.
• Identification data: name, nationality, passport or Emirates ID details, visa, and other government-issued documents.
• Web data: cookies, activity logs, and site usage.
• Financial/employment data: payment details, occupation, income, and tax information.
• Other personal details: gender, marital status, and proof of address.
• Records of communication: calls, chats, emails, or WhatsApp messages with Springfield may be recorded for quality and training.

Unless restricted by applicable law, you agree that all personal information collected by Springfield Properties may be used and disclosed for purposes permitted under UAE law and Springfield’s internal policies.

5. Use of Information

We use collected information to:

• Identify you as a user in our systems.
• Respond to enquiries and help you find suitable properties.
• Enter or conclude contracts and agreements.
• Personalize communication and share updates on Springfield Properties’ services and offers.
• Conduct marketing and advertising campaigns.
• Manage your membership in Springfield’s programs.
• Maintain relationships with tenants, agents, and partners.
• Process payments and prevent fraudulent transactions.
• Fulfill legal and regulatory obligations.
• Improve our website, services, and customer experience.

Where required by law, information may be shared with government or regulatory authorities.

6. Data Storage and Retention

Your personal data is stored on Springfield Properties’ servers and on servers of third-party vendors located in the United Arab Emirates. Data may be transferred and processed outside the UAE where necessary, with appropriate security measures in place.

We retain data for as long as required by law or as long as you maintain a business relationship with Springfield Properties. Data no longer required will be securely deleted.

7. Right to Withdraw Consent

You may withdraw your consent for the processing of your personal data at any time. Withdrawal of consent will not affect the legality of data processed prior to withdrawal.

8. Policy Updates

Springfield Properties reserves the right to modify this Privacy Policy at any time without prior notice. You are responsible for reviewing this page periodically for any changes. Updated versions will be posted on our website.

Please ensure your personal data held by Springfield Properties is accurate and up to date.

9. Contact Us